Perlu’s Influencer Marketing Blog

When a crisis like COVID-19 puts your revenue in jeopardy any new opportunity can look promising. But don’t let your guard (or your standards) down. How do you know if a new partnership will be a good match in a time of adversity?

Ah, quarantine. If you’re anything like us, that means you’re snacking all day, every day (the kitchen is right there), and trying to find new ways to stay healthy. Why not hit two birds with one stone? That’s where CHOMPS comes in.

CJ Affiliate knows that affiliate marketing has the power to influence and educate a consumer during their purchase journey, increase engagement, and drive sales.

We’ve talked a lot on this podcast with brands, influencers and agencies about influencer marketing success strategies. Now consumer Jenn Leedy shares what she believes makes her favorite influencers so successful in turning consumers into

How do you navigate paying your influencers? Check out this mini-episode to learn more about why it isn’t an exact science and how a strong relationship with an influencer can save your brand or agency money.

These are unprecedented times. It's important for marketing campaigns to be tasteful and appropriate. The CLEVER influencer marketing agency breaks down the do’s and don'ts of influencer marketing during the COVID-19.

Cheese. Ice cream. Chocolate. Starbucks. Hear from Amy Verhey, senior Tillamook marketing manager, about her experiences with food and beverage influencers and her most effective marketing strategies.

What exactly is the difference between a brand ambassador and an influencer? According to Bruce Downes of Willie’s Superbrew, there shouldn’t be any difference at all if you have the right vetting process.

Casey Smith of Kroger Marketing breaks down how her social media and influencer teams were the first to harness the power of the latest popular social platform, TikTok, for influencer marketing campaigns.

Ashley Ha is no stranger to the power of fashion & beauty influencers, often filling a virtual shopping cart after hearing a glowing product review from a trusted source. Hear about her experience on the Sephora marketing team.

Elizabeth Walker of Blavity and Citizen Relations shows how easy incorporating diversity in influencer marketing campaigns truly is and reminds us of the importance of strong organizational skills needed to achieve success.

We sat down with Lyft’s director of influencer marketing, Bette Ann Schlossberg, to learn how she incorporates authentic and passionate influencers of every audience size into these meaningful campaigns.

Maria Rendina, influencer marketing coordinator at SheFit, explains how she focuses the niche sports apparel startup's energies on influencers who align with SheFit’s mission and already have a passion for the product.

Kodiak Cakes Influencer Marketing Coordinator explains how they navigate pain points with influencer engagement metrics and cultivate influencer relationships.

Clare Brown Meneely of IDG shares her findings on the difference between working with B2B versus B2C influencers.

Randall Chinchilla is the VP of influencer marketing at Coty, which owns brands such as Covergirl, Adidas, OPI and Wella Professionals. Hear his thoughts about how influencer marketing has evolved and how he measures intangibles.

Fifteen years ago, Cassidy Stockton began her career at Bob’s Red Mill in customer service. Since then, she’s worked her way up into the influencer marketing world. Now she runs the influencer marketing program at Bob’s Red Mill.

Expanding your brand overseas comes with mixed emotions. It’s exhilarating – congratulations on the growth! – but it also can lead to a lot of new challenges in marketing. How do you know the best way to reach your new audience?

We sat down with Justyna Torres to hear about the strategies she uses to lead successful campaigns at a viral scale while leveraging real, authentic influencer relationships such as the #DSWStyleSquad.

A passion for fashion and footwear drove Kibbee Miller to Converse. Now a member of their global social media team, Kibbee works closely with influencers of all scales every day on multiple active campaigns.

Edelman’s U.S. Vice President of Influencer Relations and Business Affairs Andrew Schwalb has seen the benefits and challenges of working with celebrities and micro influencers over the course of his career and is ready to share his wisdom.

JB, founder of the all-natural jerky and snack company Smoke Shack Jerky, dives into the benefits of using Perlu to collaborate with influencers.

Hear Dave Peck’s wild story of getting into the influencer marketing business and his take on how to ensure a campaign’s success.

Hear from Samara Finn Holland of Kaplow on building relationships with influencers for authentic, story-driven influencer marketing.

Hear from Tom Potts, owner of MML Consulting on why he decided to be his own boss and how to use influencer marketing for REAL results.

Hear from Lauren Schultz, senior manager of influencer marketing at Home Chef and how she scales her influencer marketing campaigns.

Hear from Nicole Emerick, the banker-turned-blogger of FCB Chicago on how to make your influencer marketing strategy a little more human.

Hear from Jenny Heinrich of the Influencer Marketing Association and SVP at Ketchum, about how brands can break into the influencer marketing game.

Perlu sat down with chef and travel influencer Dennis Littley to find out just why he is LOVED by every brand he collaborates with.

We sat down with Courtney Brandt, an American expat, to learn how she makes a living as a food and travel blogger. (Hint: it’s all about consistency!)

Perlu sat down with travel influencer Jen Ruiz to hear how she went from lawyer to full-time solo female travel blogger with some hard work and SEO

Perlu sat down with foodie and travel influencer Kavita Favelle to learn about influencer collaboration and how she juggles her blog and a dozen other gigs.

The Perlu team sat down with travel influencer Megan Jerrard to learn about how influencer networking led to her popular status.