Clare Brown Meneely of IDG shares her findings on the difference between working with B2B versus B2C influencers.
Randall Chinchilla is the VP of influencer marketing at Coty, which owns brands such as Covergirl, Adidas, OPI and Wella Professionals. Hear his thoughts about how influencer marketing has evolved and how he measures intangibles.
From FCB’s Nicole Emerick to Home Chef’s Lauren Schultz, hear from some of the best and brightest in the influencer marketing world.
Hear from Samara Finn Holland of Kaplow on building relationships with influencers for authentic, story-driven influencer marketing.
Hear from Tom Potts, owner of MML Consulting on why he decided to be his own boss and how to use influencer marketing for REAL results.