Perlu’s very own CEO, Andre Echenique, was recently featured in an article on SmartBrief. In it, he discusses the trends in influencer marketing this year and what brands should look for to create successful influencer relationships.
Andres proposes three important aspects to successful influencer marketing:
- Find the right influencers, which is easy to do with Perlu Packs.
- Consult with the influencers and see what insights they can offer.
- Monitor your relationship and see what the influencers have to say after the campaign is over.