Perlu’s Influencer Marketing Blog
Want to drive explosive audience growth? 10X your ROI? Create jaw-dropping content with the best brands and influencers in the biz? You’re in the right place.
In a year that has been challenging for everyone, influencer marketing is booming! Here are Perlu's 2020 stats to prove it.
Featured Posts
See how to start a Travel Instagram blog to take your love of travel to the next level while making money as a travel influencer!
By now, you know 50 micro influencers are better than 1 celebrity, but managing that many campaigns can be difficult. Here's how to do it successfully.
Create an influencer marketing strategy that bridges the gap between you and your audience with the influencer OGs: bloggers.
You want to start a travel blog? Luckily, there are things you can do NOW to build an audience and put you on the path to becoming a killer travel blogger.
This year has changed the landscape for influencer marketing. Here are the things for influencers to focus on when pitching brands in 2021.
Scammers are tempting influencers with money to run ads on their Facebook Pages. After they get access to the ad accounts, they steal ownership and sell the pages.
Over the years, we have worked with so many talented influencers, crafty creatives, exciting brands, and more. We wanted to extend a huge “thank you” to all of you. YOU make Perlu happen!
Perlu's very own CEO, Andre Echenique, was recently featured in an article on SmartBrief, discussing the trends in influencer marketing.
Culinary creators on Perlu are gearing up to serve some delicious home-cooked inspiration to ensure that you’ll be ready for the first frost.
Striving toward a healthy lifestyle can be tough, but these health and wellness influencers on Perlu are here to help encourage and inspire.
The Perlu Podcast: Influencer Marketing Reimagined
Whether you're just starting out or an industry pioneer, the Perlu Podcast has something for you.
These home decor influencers have a wide range of design expertise and could be a valuable asset for any decor brand looking for new audiences and partners!
Latin influencers are making a splash on Perlu! Check out these newest Latin creators and see what incredible content they are creating.
Perlu’s mommas-to-be are sharing their journeys through their photos and stories, and these pregnant influencers are inspiring other expecting moms!
These Perlu fashionistas let their wardrobes do all the talking, and their followers are eager to see their next #OOTDs. Get inspired by their looks!
Fourth of July Weekend is here, and Perlu is back with another blog to make choosing the best drink to pour as easy as possible! These alcohol brands put the “happy” into “happy hour,” and they would make great additions to any barbeque.
The Perlu community is full of makeup gurus & skincare influencers! If you're looking for inspiration to improve your beauty routine, check out their looks.
We here at Perlu would like to recognize some of the many black creators in our community who are making their mark on the social media universe.
The food industry is alive and well on social media, and many influencers are ready to take a bite. Thankfully, lots of food brands are members of the Perlu community, too!
With warmer weather finally here, it's time to start exploring the outdoors. So, go check out Perlu's newest outdoors influencers to get inspired!
Not all influencers are human! Some of the greatest accounts belong to the dogs of Instagram that fill your feeds with cuteness.
When a crisis like COVID-19 puts your revenue in jeopardy any new opportunity can look promising. But don’t let your guard (or your standards) down. How do you know if a new partnership will be a good match in a time of adversity?
Ah, quarantine. If you’re anything like us, that means you’re snacking all day, every day (the kitchen is right there), and trying to find new ways to stay healthy. Why not hit two birds with one stone? That’s where CHOMPS comes in.
CJ Affiliate knows that affiliate marketing has the power to influence and educate a consumer during their purchase journey, increase engagement, and drive sales.
We’ve talked a lot on this podcast with brands, influencers and agencies about influencer marketing success strategies. Now consumer Jenn Leedy shares what she believes makes her favorite influencers so successful in turning consumers into
How do you navigate paying your influencers? Check out this mini-episode to learn more about why it isn’t an exact science and how a strong relationship with an influencer can save your brand or agency money.
There are lots of great food bloggers, vloggers, and Instagrammers out there. Check out these newest ones to join Perlu in April 2020.
During a crisis, you don’t want your brand to disappear, but you also don’t want to appear tone deaf. Here’s how to find the balance.
Cheese. Ice cream. Chocolate. Starbucks. Hear from Amy Verhey, senior Tillamook marketing manager, about her experiences with food and beverage influencers and her most effective marketing strategies.
So many interesting new members joined in March! Our selections this month provide a little something for everyone. Enjoy meeting these new Perlu members with a variety of specialties.
What exactly is the difference between a brand ambassador and an influencer? According to Bruce Downes of Willie’s Superbrew, there shouldn’t be any difference at all if you have the right vetting process.
Casey Smith of Kroger Marketing breaks down how her social media and influencer teams were the first to harness the power of the latest popular social platform, TikTok, for influencer marketing campaigns.
Ashley Ha is no stranger to the power of fashion & beauty influencers, often filling a virtual shopping cart after hearing a glowing product review from a trusted source. Hear about her experience on the Sephora marketing team.
Elizabeth Walker of Blavity and Citizen Relations shows how easy incorporating diversity in influencer marketing campaigns truly is and reminds us of the importance of strong organizational skills needed to achieve success.
We sat down with Lyft’s director of influencer marketing, Bette Ann Schlossberg, to learn how she incorporates authentic and passionate influencers of every audience size into these meaningful campaigns.
Kodiak Cakes Influencer Marketing Coordinator explains how they navigate pain points with influencer engagement metrics and cultivate influencer relationships.
Clare Brown Meneely of IDG shares her findings on the difference between working with B2B versus B2C influencers.
Randall Chinchilla is the VP of influencer marketing at Coty, which owns brands such as Covergirl, Adidas, OPI and Wella Professionals. Hear his thoughts about how influencer marketing has evolved and how he measures intangibles.
Fifteen years ago, Cassidy Stockton began her career at Bob’s Red Mill in customer service. Since then, she’s worked her way up into the influencer marketing world. Now she runs the influencer marketing program at Bob’s Red Mill.
Expanding your brand overseas comes with mixed emotions. It’s exhilarating – congratulations on the growth! – but it also can lead to a lot of new challenges in marketing. How do you know the best way to reach your new audience?
We sat down with Justyna Torres to hear about the strategies she uses to lead successful campaigns at a viral scale while leveraging real, authentic influencer relationships such as the #DSWStyleSquad.
A passion for fashion and footwear drove Kibbee Miller to Converse. Now a member of their global social media team, Kibbee works closely with influencers of all scales every day on multiple active campaigns.
Edelman’s U.S. Vice President of Influencer Relations and Business Affairs Andrew Schwalb has seen the benefits and challenges of working with celebrities and micro influencers over the course of his career and is ready to share his wisdom.
The more influencer marketing grows, the more fake influencers pop up. Here’s how to figure out who’s worth collaborating with...and who’s not.
Hear Dave Peck’s wild story of getting into the influencer marketing business and his take on how to ensure a campaign’s success.
From FCB’s Nicole Emerick to Home Chef’s Lauren Schultz, hear from some of the best and brightest in the influencer marketing world.
Hear from Samara Finn Holland of Kaplow on building relationships with influencers for authentic, story-driven influencer marketing.
Creating a fashion campaign that’s different and unique can be hard. Here are some innovative campaign ideas to get you started!
Hear from Tom Potts, owner of MML Consulting on why he decided to be his own boss and how to use influencer marketing for REAL results.
Are your copy-and-paste campaigns losing their touch? Here are a few travel campaign ideas to wow your audience and maximize your ROI.
Hear from Lauren Schultz, senior manager of influencer marketing at Home Chef and how she scales her influencer marketing campaigns.
Fewer and fewer people trust influencers. Take advantage of this authenticity crisis by partnering with the experts: Perlu influencers!
Are one-and-done beauty campaigns giving you lackluster results? Blow your audience away with these fresh, creative campaign ideas.
Not getting the results you want from influencer marketing? Here are some simple fixes to improve your strategy and amplify your ROI.
Hear from Jenny Heinrich of the Influencer Marketing Association and SVP at Ketchum, about how brands can break into the influencer marketing game.
Take the leap and switch to a professional Instagram account – it’s a super easy way to establish yourself as a professional influencer!
Not every influencer marketing platform is the same. Here’s how Perlu helps brands collaborate on campaigns with only the best influencers.
Wondering how to do influencer marketing and get the best ROI? Just make sure influencers LOVE working with you! Here's how.
Perlu sat down with chef and travel influencer Dennis Littley to find out just why he is LOVED by every brand he collaborates with.
What if you could meet other influencers and collaborate with them for greater success on a single platform? You can, with Perlu Packs!
Want to know how to become an influencer? Once you figure out your niche, it’s time to choose a platform! Here’s how to pick the right platform for you.
Instagram fashion influencers are taking the platform by storm. Here are 6 different methods you can use to break into the industry.
Are your current engagement strategies falling short? From livestreams to collaborations, here are some ways to take your engagement to the next level.
We sat down with Courtney Brandt, an American expat, to learn how she makes a living as a food and travel blogger. (Hint: it’s all about consistency!)
An influencer network is the key to collaboration, and collaboration is the key to influencer success! Here’s how Perlu Packs help you build that network.
Other influencers look at your Perlu profile to see if you’re a good fit for their collaboration, so make them say “THIS is someone I want to work with!”
Perlu sat down with travel influencer Jen Ruiz to hear how she went from lawyer to full-time solo female travel blogger with some hard work and SEO
Wondering how to be a really successful an influencer? We asked Perlu members so you can learn from those who have “been there, done that!”
With thousands of influencers out there, it’s easy to feel like you’re lost in the crowd. Here’s how to stand out in your niche, no matter how crowded.
Collaborating on a social media contest is a sure-fire way to 2X your reach. Here’s how to ensure both your audience and the FTC are on board.
Perlu sat down with foodie and travel influencer Kavita Favelle to learn about influencer collaboration and how she juggles her blog and a dozen other gigs.
Ready to expand your reach? Find the perfect influencer collaboration for you by asking yourself (and your co-collaborator!) these 5 questions.
A content collaboration helps you engage your community while upping your influencer game. Here are some tips to make it go smoothly from start to finish!
The Perlu team sat down with travel influencer Megan Jerrard to learn about how influencer networking led to her popular status.
Individuals put more faith in real people, and this is why influencer marketing is so powerful. Uncover 13 ways for you to earn more money as an influencer.
Video collaboration is a top growth opportunity for any influencer. Learn how you can make your next joint video a huge success.
Know the numbers and trends to help shape your marketing and growth strategy. Here is a list of 40 influencer marketing statistics to get you going.
The Perlu team sat down with Alicia Trautwein and picked her brain on all things influencer collaboration. Learn how she builds her community.
Meet Jessica Festa—professional blogger, magazine writer and editor, consultant, media network founder, Perlu Advisory Board member, and more.
Avoid these very common influencer mistakes in order to achieve success easier and faster (and without the bumps and bruises...).
Brands are investing more than ever into influencer marketing. Learn 5 influencer marketing trends to help you build your brand in 2019 and beyond.
Are you an influencer and want grow your audience big-time? Read on to discover how more ambitious collaboration may be your ticket to 10X results.
The opportunity for influencers to connect with brands is exponential, but you need great content. Use Perlu Packs for content everyone will love.
See how many of the most popular and successful influencers online look to collaboration with other influencers to help fuel their audience reach and growth.
Want to become an influencer? Discover the most effective ways to find your niche, develop content, and start growing your audience today.