Ashley Ha is no stranger to the power of fashion & beauty influencers, often filling a virtual shopping cart after hearing a glowing product review from a trusted source. Hear about her experience on the Sephora marketing team.
Elizabeth Walker of Blavity and Citizen Relations shows how easy incorporating diversity in influencer marketing campaigns truly is and reminds us of the importance of strong organizational skills needed to achieve success.
Randall Chinchilla is the VP of influencer marketing at Coty, which owns brands such as Covergirl, Adidas, OPI and Wella Professionals. Hear his thoughts about how influencer marketing has evolved and how he measures intangibles.
We sat down with Justyna Torres to hear about the strategies she uses to lead successful campaigns at a viral scale while leveraging real, authentic influencer relationships such as the #DSWStyleSquad.
Hear from Samara Finn Holland of Kaplow on building relationships with influencers for authentic, story-driven influencer marketing.
Are one-and-done beauty campaigns giving you lackluster results? Blow your audience away with these fresh, creative campaign ideas.