Elizabeth Walker of Blavity and Citizen Relations shows how easy incorporating diversity in influencer marketing campaigns truly is and reminds us of the importance of strong organizational skills needed to achieve success.
We sat down with Lyft’s director of influencer marketing, Bette Ann Schlossberg, to learn how she incorporates authentic and passionate influencers of every audience size into these meaningful campaigns.
Clare Brown Meneely of IDG shares her findings on the difference between working with B2B versus B2C influencers.
Randall Chinchilla is the VP of influencer marketing at Coty, which owns brands such as Covergirl, Adidas, OPI and Wella Professionals. Hear his thoughts about how influencer marketing has evolved and how he measures intangibles.
Fifteen years ago, Cassidy Stockton began her career at Bob’s Red Mill in customer service. Since then, she’s worked her way up into the influencer marketing world. Now she runs the influencer marketing program at Bob’s Red Mill.
Edelman’s U.S. Vice President of Influencer Relations and Business Affairs Andrew Schwalb has seen the benefits and challenges of working with celebrities and micro influencers over the course of his career and is ready to share his wisdom.
Create an influencer marketing strategy that bridges the gap between you and your audience with the influencer OGs: bloggers.
The more influencer marketing grows, the more fake influencers pop up. Here’s how to figure out who’s worth collaborating with...and who’s not.
Hear Dave Peck’s wild story of getting into the influencer marketing business and his take on how to ensure a campaign’s success.
From FCB’s Nicole Emerick to Home Chef’s Lauren Schultz, hear from some of the best and brightest in the influencer marketing world.
Hear from Samara Finn Holland of Kaplow on building relationships with influencers for authentic, story-driven influencer marketing.
Hear from Lauren Schultz, senior manager of influencer marketing at Home Chef and how she scales her influencer marketing campaigns.
Hear from Nicole Emerick, the banker-turned-blogger of FCB Chicago on how to make your influencer marketing strategy a little more human.
Fewer and fewer people trust influencers. Take advantage of this authenticity crisis by partnering with the experts: Perlu influencers!
Are one-and-done beauty campaigns giving you lackluster results? Blow your audience away with these fresh, creative campaign ideas.
Not getting the results you want from influencer marketing? Here are some simple fixes to improve your strategy and amplify your ROI.
By now, you know 50 micro influencers are better than 1 celebrity, but managing that many campaigns can be difficult. Here's how to do it successfully.
Hear from Jenny Heinrich of the Influencer Marketing Association and SVP at Ketchum, about how brands can break into the influencer marketing game.
Take the leap and switch to a professional Instagram account – it’s a super easy way to establish yourself as a professional influencer!
Not every influencer marketing platform is the same. Here’s how Perlu helps brands collaborate on campaigns with only the best influencers.
Wondering how to do influencer marketing and get the best ROI? Just make sure influencers LOVE working with you! Here's how.
Perlu sat down with chef and travel influencer Dennis Littley to find out just why he is LOVED by every brand he collaborates with.
What if you could meet other influencers and collaborate with them for greater success on a single platform? You can, with Perlu Packs!
Want to know how to become an influencer? Once you figure out your niche, it’s time to choose a platform! Here’s how to pick the right platform for you.
Are your current engagement strategies falling short? From livestreams to collaborations, here are some ways to take your engagement to the next level.
See how to start a Travel Instagram blog to take your love of travel to the next level while making money as a travel influencer!
Other influencers look at your Perlu profile to see if you’re a good fit for their collaboration, so make them say “THIS is someone I want to work with!”
Perlu sat down with travel influencer Jen Ruiz to hear how she went from lawyer to full-time solo female travel blogger with some hard work and SEO
Wondering how to be a really successful an influencer? We asked Perlu members so you can learn from those who have “been there, done that!”
With thousands of influencers out there, it’s easy to feel like you’re lost in the crowd. Here’s how to stand out in your niche, no matter how crowded.
Collaborating on a social media contest is a sure-fire way to 2X your reach. Here’s how to ensure both your audience and the FTC are on board.
Ready to expand your reach? Find the perfect influencer collaboration for you by asking yourself (and your co-collaborator!) these 5 questions.
Individuals put more faith in real people, and this is why influencer marketing is so powerful. Uncover 13 ways for you to earn more money as an influencer.
Networking with other influencers is a powerful and effective way to grow your brand. Uncover 7 specific ways networking ups your influencer game.
Video collaboration is a top growth opportunity for any influencer. Learn how you can make your next joint video a huge success.
Know the numbers and trends to help shape your marketing and growth strategy. Here is a list of 40 influencer marketing statistics to get you going.
The Perlu team sat down with Alicia Trautwein and picked her brain on all things influencer collaboration. Learn how she builds her community.
Avoid these very common influencer mistakes in order to achieve success easier and faster (and without the bumps and bruises...).
Brands are investing more than ever into influencer marketing. Learn 5 influencer marketing trends to help you build your brand in 2019 and beyond.
Are you an influencer and want grow your audience big-time? Read on to discover how more ambitious collaboration may be your ticket to 10X results.
It’s hard creating ridiculously awesome content, and doing consistently. Learn 7 influencer strategies for creating magical content again and again.
See how many of the most popular and successful influencers online look to collaboration with other influencers to help fuel their audience reach and growth.