Clare Brown of IDG on B2B versus B2C Influencer Marketing

Clare Brown Meneely of IDG shares her findings on the difference between working with B2B versus B2C influencers.

Randall Chinchilla of Coty Marketing on Earned Media and Influencers

Randall Chinchilla is the VP of influencer marketing at Coty, which owns brands such as Covergirl, Adidas, OPI and Wella Professionals. Hear his thoughts about how influencer marketing has evolved and how he measures intangibles.

Cassidy Stockton of Bob’s Red Mill on Timely Campaigns and Lasting Partnerships

Cassidy Stockton of Bob’s Red Mill talks influencer partnerships, emotional campaign hooks and charity collaborations.

Edelman on Working With Celebrities AND MicroInfluencers

Listen to our influencer marketing podcast to hear how Andrew Schwalb of Edelman builds authentic relationships with influencers for better campaigns.

Put the Influencer OGs Back into Your Influencer Marketing Strategy

Create an influencer marketing strategy that bridges the gap between you and your audience with the influencer OGs: bloggers.

Get Proof: How to Detect Fake Influencers

The more influencer marketing grows, the more fake influencers pop up. Here’s how to figure out who’s worth collaborating with...and who’s not.

Dave Peck of RingCentral on Executing Foolproof Influencer Marketing Campaigns

Hear Dave Peck’s wild story of getting into the influencer marketing business and his take on how to ensure a campaign’s success.

The Perlu Podcast: Influencer Marketing Reimagined – Season 1 Recap

From FCB’s Nicole Emerick to Home Chef’s Lauren Schultz, hear from some of the best and brightest in the influencer marketing world.

Samara Finn Holland of Kaplow on Storytelling in Influencer Marketing

Hear from Samara Finn Holland of Kaplow on building relationships with influencers for authentic, story-driven influencer marketing.

Lauren Schultz of Home Chef on Scalable, Authentic Influencer Marketing

Hear from Lauren Schultz, senior manager of influencer marketing at Home Chef and how she scales her influencer marketing campaigns.

Nicole Emerick of FCB Chicago on Influencer Marketing and Creative Freedom

Hear from Nicole Emerick, the banker-turned-blogger of FCB Chicago on how to make your influencer marketing strategy a little more human.

How Brands Can Use the “Authenticity Crisis” to Their Advantage

Fewer and fewer people trust influencers. Take advantage of this authenticity crisis by partnering with the experts: Perlu influencers!

4 Next-Level Influencer Marketing Campaign Ideas for Beauty Brands

Are one-and-done beauty campaigns giving you lackluster results? Blow your audience away with these fresh, creative campaign ideas.

Influencer Marketing is Broken. Here’s How to Fix It.

Not getting the results you want from influencer marketing? Here are some simple fixes to improve your strategy and amplify your ROI.

Why Micro Influencers Are the Future of Influencer Marketing

By now, you know 50 micro influencers are better than 1 celebrity, but managing that many campaigns can be difficult. Here's how to do it successfully.

Ketchum’s Jenny Heinrich on Breaking into Influencer Marketing

Hear from Jenny Heinrich of the Influencer Marketing Association and SVP at Ketchum, about how brands can break into the influencer marketing game.

Professional Instagram Accounts: Why Influencers Should Make the Switch

Take the leap and switch to a professional Instagram account – it’s a super easy way to establish yourself as a professional influencer!

5 Ways Perlu Makes Influencer Marketing 5X Easier for Brands

Not every influencer marketing platform is the same. Here’s how Perlu helps brands collaborate on campaigns with only the best influencers.

5 Ways to Get Influencers AMPED to Work with Your Brand

Wondering how to do influencer marketing and get the best ROI? Just make sure influencers LOVE working with you! Here's how.

Dennis Littley on Brand Collaborations and Going Above and Beyond

Perlu sat down with chef and travel influencer Dennis Littley to find out just why he is LOVED by every brand he collaborates with.

4 Reasons Perlu Packs Are a MUST HAVE For Influencer Success

What if you could meet other influencers and collaborate with them for greater success on a single platform? You can, with Perlu Packs!

So You Want to be an Influencer? Here’s How to Choose Your Platform

Want to know how to become an influencer? Once you figure out your niche, it’s time to choose a platform! Here’s how to pick the right platform for you.

Advanced Engagement Strategies to Boost Shares, Discussions & Conversions

Are your current engagement strategies falling short? From livestreams to collaborations, here are some ways to take your engagement to the next level.

How to Become a Travel Instagram Influencer: 7 Secrets for Success

See how to start a Travel Instagram blog to take your love of travel to the next level while making money as a travel influencer!

Get Your Profile in Top Shape so Others Can’t WAIT to Collab with You

Other influencers look at your Perlu profile to see if you’re a good fit for their collaboration, so make them say “THIS is someone I want to work with!”

Jen Ruiz from Jen on a Jet Plane Talks SEO and South of France

Perlu sat down with travel influencer Jen Ruiz to hear how she went from lawyer to full-time solo female travel blogger with some hard work and SEO

7 Things I Learned as an Influencer

Wondering how to be a really successful an influencer? We asked Perlu members so you can learn from those who have “been there, done that!”

How to Stand Out as an Influencer in a Crowded Niche

With thousands of influencers out there, it’s easy to feel like you’re lost in the crowd. Here’s how to stand out in your niche, no matter how crowded.

How to Make Sure Your Contest Collaboration is FTC Compliant

Collaborating on a social media contest is a sure-fire way to 2X your reach. Here’s how to ensure both your audience and the FTC are on board.

How to Tell if a Collaboration Opportunity is Right for You

Ready to expand your reach? Find the perfect influencer collaboration for you by asking yourself (and your co-collaborator!) these 5 questions.

Let’s Make Some $$$! Achieving More with Influencer Marketing

Individuals put more faith in real people, and this is why influencer marketing is so powerful. Uncover 13 ways for you to earn more money as an influencer.

How Influencer Networking is a Game-Changer

Networking with other influencers is a powerful and effective way to grow your brand. Uncover 7 specific ways networking ups your influencer game.

The Ultimate Guide to Video Collaboration

Video collaboration is a top growth opportunity for any influencer. Learn how you can make your next joint video a huge success.

40 Jaw-Dropping Influencer Marketing Statistics

Know the numbers and trends to help shape your marketing and growth strategy. Here is a list of 40 influencer marketing statistics to get you going.

Collaboration Tips & Tricks with Alicia Trautwein of The Mom Kind

The Perlu team sat down with Alicia Trautwein and picked her brain on all things influencer collaboration. Learn how she builds her community.

8 Avoidable Mistakes Influencers Make When Just Starting Out

Avoid these very common influencer mistakes in order to achieve success easier and faster (and without the bumps and bruises...).

Top 5 Influencer Marketing Trends and How to Crush It in 2019

Brands are investing more than ever into influencer marketing. Learn 5 influencer marketing trends to help you build your brand in 2019 and beyond.

Using Perlu Collaborations to Drive EXPLOSIVE Audience Growth

Are you an influencer and want grow your audience big-time? Read on to discover how more ambitious collaboration may be your ticket to 10X results.

7 Influencer Strategies to Create Ridiculously Awesome Content

It’s hard creating ridiculously awesome content, and doing consistently. Learn 7 influencer strategies for creating magical content again and again.

Why Collaborating with Other Influencers is a Win-Win Strategy

See how many of the most popular and successful influencers online look to collaboration with other influencers to help fuel their audience reach and growth.