Maria Rendina, influencer marketing coordinator at SheFit, explains how she focuses the niche sports apparel startup's energies on influencers who align with SheFit’s mission and already have a passion for the product.
Randall Chinchilla is the VP of influencer marketing at Coty, which owns brands such as Covergirl, Adidas, OPI and Wella Professionals. Hear his thoughts about how influencer marketing has evolved and how he measures intangibles.
Perlu sat down with Justyna Torres to discover how she uses authentic influencer marketing campaigns to tap into new audiences.
Perlu sat down with Kibbie Miller to find what influencer qualities translate into a successful campaign and how influencer marketing will evolve.
Creating a fashion campaign that’s different and unique can be hard. Here are some innovative campaign ideas to get you started!
Instagram fashion influencers are taking the platform by storm. Here are 6 different methods you can use to break into the industry.