Ashley Ha is no stranger to the power of fashion & beauty influencers, often filling a virtual shopping cart after hearing a glowing product review from a trusted source. Hear about her experience on the Sephora marketing team.
Maria Rendina, influencer marketing coordinator at SheFit, explains how she focuses the niche sports apparel startup's energies on influencers who align with SheFit’s mission and already have a passion for the product.
Randall Chinchilla is the VP of influencer marketing at Coty, which owns brands such as Covergirl, Adidas, OPI and Wella Professionals. Hear his thoughts about how influencer marketing has evolved and how he measures intangibles.
We sat down with Justyna Torres to hear about the strategies she uses to lead successful campaigns at a viral scale while leveraging real, authentic influencer relationships such as the #DSWStyleSquad.
A passion for fashion and footwear drove Kibbee Miller to Converse. Now a member of their global social media team, Kibbee works closely with influencers of all scales every day on multiple active campaigns.
Creating a fashion campaign that’s different and unique can be hard. Here are some innovative campaign ideas to get you started!
Instagram fashion influencers are taking the platform by storm. Here are 6 different methods you can use to break into the industry.