Elizabeth Walker of Blavity and Citizen Relations shows how easy incorporating diversity in influencer marketing campaigns truly is and reminds us of the importance of strong organizational skills needed to achieve success.
Clare Brown Meneely of IDG shares her findings on the difference between working with B2B versus B2C influencers.
We sat down with Justyna Torres to hear about the strategies she uses to lead successful campaigns at a viral scale while leveraging real, authentic influencer relationships such as the #DSWStyleSquad.
Edelman’s U.S. Vice President of Influencer Relations and Business Affairs Andrew Schwalb has seen the benefits and challenges of working with celebrities and micro influencers over the course of his career and is ready to share his wisdom.
The more influencer marketing grows, the more fake influencers pop up. Here’s how to figure out who’s worth collaborating with...and who’s not.
Hear from Samara Finn Holland of Kaplow on building relationships with influencers for authentic, story-driven influencer marketing.
Hear from Tom Potts, owner of MML Consulting on why he decided to be his own boss and how to use influencer marketing for REAL results.
Hear from Nicole Emerick, the banker-turned-blogger of FCB Chicago on how to make your influencer marketing strategy a little more human.