Elizabeth Walker of Blavity on Diversity in Influencer Marketing Campaigns

Elizabeth Walker of Blavity and Citizen Relations shows how easy incorporating diversity in influencer marketing campaigns truly is and reminds us of the importance of strong organizational skills needed to achieve success.

Clare Brown of IDG on B2B versus B2C Influencer Marketing

Clare Brown Meneely of IDG shares her findings on the difference between working with B2B versus B2C influencers.

Justyna Torres of 360i on Fashion & Beauty Influencer Partnerships

We sat down with Justyna Torres to hear about the strategies she uses to lead successful campaigns at a viral scale while leveraging real, authentic influencer relationships such as the #DSWStyleSquad.

Andrew Schwalb of Edelman on Working With Celebrities AND MicroInfluencers

Edelman’s U.S. Vice President of Influencer Relations and Business Affairs Andrew Schwalb has seen the benefits and challenges of working with celebrities and micro influencers over the course of his career and is ready to share his wisdom.

Get Proof: How to Detect Fake Influencers

The more influencer marketing grows, the more fake influencers pop up. Here’s how to figure out who’s worth collaborating with...and who’s not.

Samara Finn Holland of Kaplow on Storytelling in Influencer Marketing

Hear from Samara Finn Holland of Kaplow on building relationships with influencers for authentic, story-driven influencer marketing.

Car Mechanic Turned Agency Founder Tom Potts on Using Influencers to Drive Results

Hear from Tom Potts, owner of MML Consulting on why he decided to be his own boss and how to use influencer marketing for REAL results.

Nicole Emerick of FCB Chicago on Influencer Marketing and Creative Freedom

Hear from Nicole Emerick, the banker-turned-blogger of FCB Chicago on how to make your influencer marketing strategy a little more human.