The Perlu Podcast: 
Influencer Marketing Reimagined

We’ve been busy interviewing the movers and shakers of the influencer marketing world to bring you behind-the-scenes insights you can use to kick your influencer marketing strategy into high gear.

Bruce Downes of Willie’s Superbrew on Brand Ambassadors as Influencers

What exactly is the difference between a brand ambassador and an influencer? According to Bruce Downes of Willie’s Superbrew, there shouldn’t be any difference at all if you have the right vetting process.

Casey Smith of Kroger Marketing: Harnessing TikTok for Influencer Marketing

Casey Smith of Kroger Marketing breaks down how her social media and influencer teams were the first to harness the power of the latest popular social platform, TikTok, for influencer marketing campaigns.

Elizabeth Walker of Blavity on Diversity in Influencer Marketing Campaigns

Elizabeth Walker of Blavity and Citizen Relations shows how easy incorporating diversity in influencer marketing campaigns truly is and reminds us of the importance of strong organizational skills needed to achieve success.

Maria Rendina of SheFit: Working with Influencers Already Devoted to Your Brand

Maria Rendina, influencer marketing coordinator at SheFit, explains how she focuses the niche sports apparel startup's energies on influencers who align with SheFit’s mission and already have a passion for the product.

Kodiak Cakes on Influencer Engagement Metrics and Reinforcing Relationships

Kodiak Cakes Influencer Marketing Coordinator explains how they navigate pain points with influencer engagement metrics and cultivate influencer relationships.

Clare Brown of IDG on B2B versus B2C Influencer Marketing

Clare Brown Meneely of IDG shares her findings on the difference between working with B2B versus B2C influencers.

Randall Chinchilla of Coty Marketing on Earned Media and Influencers

Randall Chinchilla is the VP of influencer marketing at Coty, which owns brands such as Covergirl, Adidas, OPI and Wella Professionals. Hear his thoughts about how influencer marketing has evolved and how he measures intangibles.

Cassidy Stockton of Bob’s Red Mill on Timely Campaigns and Lasting Partnerships

Fifteen years ago, Cassidy Stockton began her career at Bob’s Red Mill in customer service. Since then, she’s worked her way up into the influencer marketing world. Now she runs the influencer marketing program at Bob’s Red Mill.

Cody Beavers of Sixt on a Brand’s International Expansion using Influencer Marketing

Expanding your brand overseas comes with mixed emotions. It’s exhilarating – congratulations on the growth! – but it also can lead to a lot of new challenges in marketing. How do you know the best way to reach your new audience?

Justyna Torres of 360i on Fashion & Beauty Influencer Partnerships

We sat down with Justyna Torres to hear about the strategies she uses to lead successful campaigns at a viral scale while leveraging real, authentic influencer relationships such as the #DSWStyleSquad.

Smoke Shack Jerky on the Benefits of Influencer Marketing for Start-Ups

JB, founder of the all-natural jerky and snack company Smoke Shack Jerky, dives into the benefits of using Perlu to collaborate with influencers.

Dave Peck of RingCentral on Executing Foolproof Influencer Marketing Campaigns

Hear Dave Peck’s wild story of getting into the influencer marketing business and his take on how to ensure a campaign’s success.

Samara Finn Holland of Kaplow on Storytelling in Influencer Marketing

Hear from Samara Finn Holland of Kaplow on building relationships with influencers for authentic, story-driven influencer marketing.

Car Mechanic Turned Agency Founder Tom Potts on Using Influencers to Drive Results

Hear from Tom Potts, owner of MML Consulting on why he decided to be his own boss and how to use influencer marketing for REAL results.

Lauren Schultz of Home Chef on Scalable, Authentic Influencer Marketing

Hear from Lauren Schultz, senior manager of influencer marketing at Home Chef and how she scales her influencer marketing campaigns.

Nicole Emerick of FCB Chicago on Influencer Marketing and Creative Freedom

Hear from Nicole Emerick, the banker-turned-blogger of FCB Chicago on how to make your influencer marketing strategy a little more human.

Ketchum’s Jenny Heinrich on Breaking into Influencer Marketing

Hear from Jenny Heinrich of the Influencer Marketing Association and SVP at Ketchum, about how brands can break into the influencer marketing game.

Dennis Littley on Brand Collaborations and Going Above and Beyond

Perlu sat down with chef and travel influencer Dennis Littley to find out just why he is LOVED by every brand he collaborates with.

Travel Influencer Courtney Brandt of A to Za’atar Talks Fine Dining and The Expat Life

We sat down with Courtney Brandt, an American expat, to learn how she makes a living as a food and travel blogger. (Hint: it’s all about consistency!)

Jen Ruiz from Jen on a Jet Plane Talks SEO and South of France

Perlu sat down with travel influencer Jen Ruiz to hear how she went from lawyer to full-time solo female travel blogger with some hard work and SEO

The Importance of Influencer Collaboration with Kavita Favelle from Kavey Eats

Perlu sat down with foodie and travel influencer Kavita Favelle to learn about influencer collaboration and how she juggles her blog and a dozen other gigs.

Influencer Networking Tips with Megan Jerrard of Mapping Megan

The Perlu team sat down with travel influencer Megan Jerrard to learn about how influencer networking led to her popular status.

Perlu.com is a community of brands and influencers collaborating for growth. The Perlu influencer marketing podcast takes this to the next level, helping brands achieve more with influencer marketing, and helping influencers understand how to effectively connect and engage with brands and other influencers.

We’ve interviewed the best of the best in the influencer marketing world to see how they create campaigns and experiences with a lasting impact, so you can do the same. Our influencer marketing podcast is here to help both brands and influencers grow. Happy Listening!

Join Perlu And Let the Influencers Come to You!