Maria Rendina, influencer marketing coordinator at SheFit, explains how she focuses the niche sports apparel startup's energies on influencers who align with SheFit’s mission and already have a passion for the product.
Randall Chinchilla is the VP of influencer marketing at Coty, which owns brands such as Covergirl, Adidas, OPI and Wella Professionals. Hear his thoughts about how influencer marketing has evolved and how he measures intangibles.
Clare Brown Meneely of IDG shares her findings on the difference between working with B2B versus B2C influencers.
Listen to our influencer marketing podcast to hear how Andrew Schwalb of Edelman builds authentic relationships with influencers for better campaigns.
Perlu sat down with Kibbie Miller to find what influencer qualities translate into a successful campaign and how influencer marketing will evolve.
Kodiak Cakes Influencer Marketing Coordinator explains how they navigate pain points with influencer engagement metrics and cultivate influencer relationships.
Cassidy Stockton of Bob’s Red Mill talks influencer partnerships, emotional campaign hooks and charity collaborations.
Cody Beavers tells Perlu how expanding overseas is made easier using influencer marketing.
Perlu sat down with Justyna Torres to discover how she uses authentic influencer marketing campaigns to tap into new audiences.
JB, founder of the all-natural jerky and snack company Smoke Shack Jerky, dives into the benefits of using Perlu to collaborate with influencers.
Hear Dave Peck’s wild story of getting into the influencer marketing business and his take on how to ensure a campaign’s success.
Hear from Samara Finn Holland of Kaplow on building relationships with influencers for authentic, story-driven influencer marketing.
Hear from Tom Potts, owner of MML Consulting on why he decided to be his own boss and how to use influencer marketing for REAL results.
Hear from Lauren Schultz, senior manager of influencer marketing at Home Chef and how she scales her influencer marketing campaigns.
Hear from Nicole Emerick, the banker-turned-blogger of FCB Chicago on how to make your influencer marketing strategy a little more human.
Hear from Jenny Heinrich of the Influencer Marketing Association and SVP at Ketchum, about how brands can break into the influencer marketing game.
Perlu sat down with chef and travel influencer Dennis Littley to find out just why he is LOVED by every brand he collaborates with.
We sat down with Courtney Brandt, an American expat, to learn how she makes a living as a food and travel blogger. (Hint: it’s all about consistency!)
Perlu sat down with travel influencer Jen Ruiz to hear how she went from lawyer to full-time solo female travel blogger with some hard work and SEO
Perlu sat down with foodie and travel influencer Kavita Favelle to learn about influencer collaboration and how she juggles her blog and a dozen other gigs.
The Perlu team sat down with travel influencer Megan Jerrard to learn about how influencer networking led to her popular status.